A fundamental understanding of communication has always been at the center of a politician's arsenal, but a firm grasp on the future of communication can be the secret weapon that wins the war. For Franklin D. Roosevelt, it was radio. For John F. Kennedy, it was television. And for Barack Obama, it is social media.
The first rule of social media marketing is to put yourself and/or your product out there. A few ways to do that include becoming an active blogger, establishing a presence on the major social networks, and embracing new forms of communication. Obama has over 1.5 million friends on Myspace and Facebook, and he currently has over 45,000 followers on Twitter. This personal activity in social networks allows him to quickly get the word out across multiple platforms.
Barack Obama has done a great job of making sure his speeches sound as good on YouTube in their entirety as they do on the evening news with just a clip. He's also gambled on YouTube's audience by creating a strong presence on the website. Historically, young voters have been high on enthusiasm but low on voter turnout. But Obama has been able to utilize social media to buck that trend. He uses the tools of social networking to win the presidency.
This blog is helpful. After reading it ,I become more familiar with how really President Obama operated his campaign and the tools in order to raise money and win the election.Social networking tool,it extremely helps Obama to spread to world in Texas for his support. It provide Obama starting a new world.He set the stage for future presidential campaigns to employ this tactic in order to reach broader communities, raise money and gain votes.
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